Broken marketing happens. A lot. I see it all the time. Businesses that have a broken piece of marketing — a Facebook page they can’t access because it was set up by a niece or friend who “knew social media,”…
Giving Advice
I like to give advice. I like to help others. In fact, the mission of Tinderbox Consulting is “to serve God by serving others.” But, I want to be transparent about something. I don’t give advice because I’m the smartest…
Activity Leads to Productivity
A friend of mind is starting out on his own. He’s launching a business for the first time in his life. I reached out to say “congrats” and “welcome to the club.” I let him know he can call me…
Bedside Manner
Your bedside manner goes a long way – good and bad – with your customers. It doesn’t matter if you’re actually in sales, marketing or customer service, if you interface with clients you should have good bedside manner. We condition…
Why Does Tinderbox Exist?
Companies, heck even people, need a mission. Most companies and organizations operate from a mission statement, vision statement, or beliefs statement. According to Wikipedia, a mission statement “is a statement of the purpose of a company, organization or person; its…
The One Thing Starbucks Never Does
The one things Starbucks never does is ask me to leave if I am there just to enjoy the free wifi. I can set up shop for twenty minutes or three hours and never order a coffee, Frappucino or Chicken…
Hide the Mop Bucket
Your customers are going to be tough on you. You may think it’s personal, you may think it’s unfair. But, as a business owner, you need to accept the fact that your customers are going to judge you, and in…
How to get people excited about what excites you. . .
People get excited about what excites you. When a keynote speaker is jacked up about a topic, it’s hard not to be jacked up as well. If your pastor is passionate about a Sunday teaching, you’re more likely to remember…
Evidence of Progress
I have the pleasure of having a group of educators as a client. Educators have a fascinating way of looking at the world. Typically, they talk and think about the same things as people in the business world do, educators…
Pinch vs. Punch
The difference between a pinch and a punch is as simple as preparedness. Being prepared for obstacles and setbacks means that your business will feel a pinch, rather than a punch. Do you have a client(s) that makes up more…