Do you ever hear small business owners say they don’t spend money on marketing? I do. Constantly. As if spending money on marketing in some small business sin. Except, what they are usually talking about is advertising, not marketing. When…
Having Your Cake and Eating It Too
When it comes to marketing expenses, you can’t expect to spend zero dollars on marketing your business and still expect to set sales records. Restaurants are a perfect example of this at play in the real world. Understandably, it costs…