I have the pleasure of having a group of educators as a client. Educators have a fascinating way of looking at the world. Typically, they talk and think about the same things as people in the business world do, educators…
Pinch vs. Punch
The difference between a pinch and a punch is as simple as preparedness. Being prepared for obstacles and setbacks means that your business will feel a pinch, rather than a punch. Do you have a client(s) that makes up more…
You Can’t Win Them All
You won’t close every deal. You won’t convert every visitor to your website. Not every person that passes your trade show booth will love your product. And that’s ok. I’ve said this before – and it’s an idea I’ve been…
The Best Business and Marketing Tips Ever
So, maybe not the best business and marketing tips ever. But certainly very good tips. And most likely the best tips you are reading right this very moment. 1. Have a pretty URL (web address) I know that it is…
I Am My Worst Customer
I often joke that marketers – especially those who are also small business owners – are our own worst customers. During the course of any given week, I give my clients all kinds of marketing and sales advice: – Post…
Taking Care of Business
What do you consider to be marketing? When you tell your friends and family that you’re starting a new business? When you open for business and there’s a write-up in the local business journal? Many things small business owners and…
Marketing research is great, but. . .
Often, marketing professionals talk about research. What’s the perfect market for our service? How will the market respond to our product? Who is the most likely to visit our store? What are the competitors doing and how are they doing…
Unintentional Wisdom from NFL Wide Receiver Terrell Owens
During an interview on ESPN Radio, NFL wide receiver Terrell Owens was asked about his creative touchdown celebrations, and how he was able to keep developing original ideas. Owens said, “I was just trying to come up with something just a…
Think You’re Saving the World?
Starbucks has a reusable cup program, where for $1 a customer can purchase the cup. The cups aren’t intended to last forever, as some have stated they are good for about 30 uses. However, the cup gets you a 10…
Door-to-Door Sales
I had not one, but two people from the same carpet cleaning company stop by my house the other day. They were offering a deal and they were going door-to-door to sell it. The deal was for one free room/floor…