Marketing and sales can be tough. But, making it even tougher is not knowing what’s working or what isn’t. This workshop will give you templates to track marketing and sales metrics. By tracking the right data, you can make informed…
Marketing and Sales Metrics: Why Tracking Metrics Matters Now More Than Ever
On April 3rd, 2020, Josh hosted a free webinar on Marketing and Sales Metrics. Marketing and sales can be tough. But, making it even tougher is not knowing what’s working or what isn’t. This workshop will give you templates to…
Marketing, Advertising, and Sales Webinar: Why They Matter Know More Than Ever
On March 27th, 2020, Josh lead a free webinar that was live-streamed on Facebook and ZOOM. When it comes to marketing, advertising, and sales, not everyone is riding the same definition bus. To each person, each tool might mean something…
That’s Not My Job
A while back, I went to lunch with a friend. It’s a local place and it had been on my radar and I was excited when my friend suggested it. When we got there, it was just after 11am, just…
Positively Negative
Its time for a confession. I have had a negative mindset lately. Like really negative. Here are the symptoms: I’ve been rough around the edges with my kids, I’ve been grumpy with my wife, I’ve gossiped about others, I’ve marginalized…
Taking it on the Chin
Other than manual labor, sales is one of the toughest jobs. According to Hubspot and an analysis of 8,900 businesses, the average sales close rate is 19%. Nineteen percent! In baseball, a game of failure, a .190 average is abysmal….
Old Dog, New Tricks
Whoever came up with the saying, “you can’t teach an old dog new tricks” was full of bologna. You can teach an old dog new tricks. More to the point, you can learn a new skill and it doesn’t matter…
The Hardest Thing About Social Media
The hardest thing about social media for business isn’t learning the functionality of a social media site. It isn’t how to use a Facebook Business Page, or how to switch to an Instagram Business Profile, or figuring out hashtags. Those…
Fear of Computers
Computers aren’t going anywhere. Technology in our lives will only increase not decrease. For better or worse. Understanding how to use a computer is essential to small business in this day and age. It doesn’t matter what your business is,…
Broken Marketing
Broken marketing happens. A lot. I see it all the time. Businesses that have a broken piece of marketing — a Facebook page they can’t access because it was set up by a niece or friend who “knew social media,”…