Photography and Videography on a Budget: Business Brew Work-From-Home Edition #1

Last week, Matt Slotemaker with 12 Acre Films joined Business Brew for a discussion on video and photography. Matt’s specialties are photography, film, shooting, editing, design, copywriting, photoshop, premiere, final cut pro, and sound engineering.

The topic was how to take videos and pictures for marketing a business without spending a ton of money. Of course, hiring a professional is something each business should consider. But, these days, many businesses are running on super slim budgets and margins. Especially when it comes to marketing and advertising budgets.

In fact, Matt even suggested taking your own videos and pictures and then sending them to a professional to have editing after the fact. Lots of video production companies are fine with this.

There were about seven key takeaways from the Business Brew Work-From-Home Edition on May 7th, 2020. Most of these tips revolve around the use of a cell phone for capturing pictures and videos for marketing use. These tips can also apply to doing a ZOOM or other video-based webinars or conference calls.

Tips and Tricks for Doing Videography and Photography on a Budget

  1. When doing a live video, whether on Facebook, Instagram, LinkedIn, etc., practice beforehand. Write a script and plan out what you want to say and then practice saying it first.
  2. Low-quality videos are totally acceptable on social media these days. It’s ok if your marketing videos look a little grassroots or low budget, as long as they are intentional.
  3. In most cases, turning your phone horizontally will provide you with pictures and videos that are more versatile for later use. But, if you’re doing a live video or a Story on Facebook or Instagram, keeping your phone verticle will work better.
  4. Be greedy with the size of your pictures and video. Matt likes to say he’s greedy and he wants “all the pixels.” So, confirming that you are transferring the highest quality picture or video from your phone to your computer is key. WeTransfer is a good tool for transferring high-resolution pictures and videos.
  5. Remember the rule of thirds for framing the subject of your pictures or videos. Wikipedia has a good article on this photography rule of thumb.
  6. Not only is framing important but so is lighting. Play around with the different lighting options you have in your house or business to find the right light for your picture or video. In some cases, using a lamp can make a huge difference.
  7. Sound is as important as video quality. In many cases, headphones with a built-in microphone can provide adequate audio for a webinar, workshop, or conference call style video.

BONUS TIP 1: When it comes to editing videos of yourself, it’s important to remember that what you’re seeing and hearing is what everyone else sees and hears. It’s only weird for you to hear and see yourself.

BONUSE TIP 2: If the picture or video isn’t the best you can do, consider doing it over again. It’s ok to take several tries getting something right.

Here’s the entire Business Brew Work-From-Home video if you’d like to hear the advice direct from Matt himself.

The Business Brew Podcast – Making Hold Time Worth the Wait The Business Brew Podcast

On August 6th, 2020, Staci Clary joined Business Brew to talk about the importance of the customer experience as it relates to phone greetings, on-hold messaging, voicemail best practices, and how to handle online chat. Staci Clary was 12 years old when she began working for her dad in his pizza parlor. She was quick to notice that the little things brought her the biggest results. Staci continued working in pizza parlors through high school, eventually earning enough money to graduate with a degree in Broadcast Journalism from Gonzaga University. After graduation, the newsroom was her next step, then she married and started a family. A few years into her family, a friend introduced her to INPHO Information On-Hold, a business that provides hold messages that entertain callers, which keeps them holding longer. She thought, "Producing original on-hold soundtracks that replace silence or horrible music is the perfect combination of my skill set. The soundtrack gives customers the attention they deserve, and business owners don't lose phone calls!" Now, 29 years later, Hold On Now, Inc. works for over 500 companies throughout the U.S., and over 10-thousand customers per day hear her productions. Staci is an optimist and known in the community as a connector of people. She is seen regularly on the local PBS station as an on-air Pledge Host; she is also a voice actor, community volunteer, board member, and local Chamber Agora Award Nominee and semi-finalist. You will find her working a lot, and when not, outdoors as much as possible, enjoying the four seasons the Pacific Northwest naturally offers. Fun facts: Staci loves coffee, drinks soda water like it was the best thing ever invented, and enjoys red wine. You will observe her talking and moving fast, exercising every day, and spending time with her favorite people on the planet; her family & her two dogs. Oh, and her favorite food is pizza. Featuring music from ***** Business Brew started as a simple idea—just coffee with a business expert. Business owners and entrepreneurs could gather around that expert and then ask questions and get answers in real-time. The agenda and structure of Business Brew was designed to be simple and meant to inspire a natural conversation. It was an informal gathering created to support the small business ecosystem in the Spokane region. Typically, we met the morning of the first Thursday of the month at Fellow Coworking in Downtown Spokane. But as you know, things aren't typical right now. In May of 2020, Business Brew, like many things, had to shift gears and we switched to an online format meeting on ZOOM and then broadcasting on Facebook Live. One of the silver linings was that each Business Brew was recorded. This podcast is the result of that shift.
  1. The Business Brew Podcast – Making Hold Time Worth the Wait
  2. The Business Brew Podcast – Getting Back to Work Safely
  3. The Business Brew Podcast – Photography and Videography on a Budget

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