Your bedside manner goes a long way – good and bad – with your customers. It doesn’t matter if you’re actually in sales, marketing or customer service, if you interface with clients you should have good bedside manner. We condition…
The One Thing Starbucks Never Does
The one things Starbucks never does is ask me to leave if I am there just to enjoy the free wifi. I can set up shop for twenty minutes or three hours and never order a coffee, Frappucino or Chicken…
How to get people excited about what excites you. . .
People get excited about what excites you. When a keynote speaker is jacked up about a topic, it’s hard not to be jacked up as well. If your pastor is passionate about a Sunday teaching, you’re more likely to remember…
You Can’t Win Them All
You won’t close every deal. You won’t convert every visitor to your website. Not every person that passes your trade show booth will love your product. And that’s ok. I’ve said this before – and it’s an idea I’ve been…
I Love People Who Hate Money
Every once in awhile I chat with a client, an associate, or a friend who has a story about bad customer service. But not of the normal variety. The situations that stand out to me are when a customer is…
Door-to-Door Sales
I had not one, but two people from the same carpet cleaning company stop by my house the other day. They were offering a deal and they were going door-to-door to sell it. The deal was for one free room/floor…
Dating is Like Sales
Each no gets you that much closer to a yes. Sales isn’t so much about closing every deal. It’s about playing the odds. But you don’t have to be sleazy, cheesy or deceptive about it. Trying to build relationships is…
A Logo, A Menu, A Wrapped Truck–These Things Are Marketing!
Do you ever hear small business owners say they don’t spend money on marketing? I do. Constantly. As if spending money on marketing in some small business sin. Except, what they are usually talking about is advertising, not marketing. When…
Worst Sales Strategy. Ever.
Yelling into the phone. Seriously, I can hear you. You don’t have to yell. I have to doubt that strategy has worked. “So this telemarketer called me and yelled into the phone. And I bought everything he was selling,” said…