Slanderous comments about your business can stick like graffiti on your online presence: super noticeable, super hard to remove. Rather than scrubbing till your hands are sore, take some simple steps to be proactive about protecting your online reputation.
An easy way to to enhance the customer experience by way of online reputation management is to respond to all customer comments in the social space. Even when the customer is a nuisance, a smart aleck, a dedicated complainer, responding with something like “we appreciate your concern, please email us at firstname.lastname@example.org to continue the conversation” shows other customers that you care about ALL customers.
And when your customers, (even and especially the nuisances) feel cared about, they’ll be less likely to vandalize!