Reciprocity makes… Wait, scratch that. Just being a decent person makes this world a better place. Still, reciprocity is huge and can go a long way towards improving relationships. Great examples of reciprocity: following back someone that follows you, returning…
The bait and switch method on Twitter doesn’t build your brand, but it does do a great job of destroying your character. Let’s define this for clarity. A Bait and Switch Follower is a person or brand that follows you…
Companies, heck even people, need a mission. Most companies and organizations operate from a mission statement, vision statement, or beliefs statement. According to Wikipedia, a mission statement “is a statement of the purpose of a company, organization or person; its…
The one things Starbucks never does is ask me to leave if I am there just to enjoy the free wifi. I can set up shop for twenty minutes or three hours and never order a coffee, Frappucino or Chicken…
There’s a difference between saying you’re sorry and asking someone to forgive you. Years ago, my wife and I did the Growing Kids God’s Way curriculum. In it, the Ezzos talk about having your kids apologize when they get in…
In a world full of crassness, vulgarity, hyper-sexuality, insensitivity, bullying, criticalness and crudeness, how can you expect your tweets, posts, blogs, or other brand messages to stand out? As a marketer or small business owner with something to say, how…
People get excited about what excites you. When a keynote speaker is jacked up about a topic, it’s hard not to be jacked up as well. If your pastor is passionate about a Sunday teaching, you’re more likely to remember…
The difference between a pinch and a punch is as simple as preparedness. Being prepared for obstacles and setbacks means that your business will feel a pinch, rather than a punch. Do you have a client(s) that makes up more…
You won’t close every deal. You won’t convert every visitor to your website. Not every person that passes your trade show booth will love your product. And that’s ok. I’ve said this before – and it’s an idea I’ve been…
1. You don’t have to buy, but that doesn’t mean you have to be rude. Look, I know attending a trade show as a buyer can be tough. All the exhibitors are looking for their big break, and when they…
