I have the pleasure of having a group of educators as a client. Educators have a fascinating way of looking at the world. Typically, they talk and think about the same things as people in the business world do, educators…
Pinch vs. Punch
The difference between a pinch and a punch is as simple as preparedness. Being prepared for obstacles and setbacks means that your business will feel a pinch, rather than a punch. Do you have a client(s) that makes up more…
You Can’t Win Them All
You won’t close every deal. You won’t convert every visitor to your website. Not every person that passes your trade show booth will love your product. And that’s ok. I’ve said this before – and it’s an idea I’ve been…
Tips for Buyers at a Trade Show
1. You don’t have to buy, but that doesn’t mean you have to be rude. Look, I know attending a trade show as a buyer can be tough. All the exhibitors are looking for their big break, and when they…
The Best Business and Marketing Tips Ever
So, maybe not the best business and marketing tips ever. But certainly very good tips. And most likely the best tips you are reading right this very moment. 1. Have a pretty URL (web address) I know that it is…
Why Do Organizations Move So Slowly?
Organizations move slowly because they choose to move slowly. In most cases, moving slowly is a bad thing. Slow moving organizations are rarely proactive, and when they’re reactive, it’s typically too little too late. Additionally, they are usually unable to…
Save Time and Do Less
The folks over at WeWork have put together a great blog post that features seven tricks and tips to save time by doing less. It’s a great article on productivity, especially as it concerns being efficient. My favorite tip –…
Trade Show Tips and Tricks Part II
A few weeks ago I attended the Outdoor Retailer Summer Market Show in Salt Lake City with a client. The show had me thinking of some more tips for attending a trade show as an exhibitor. Here they are! Don’t act…
I Am My Worst Customer
I often joke that marketers – especially those who are also small business owners – are our own worst customers. During the course of any given week, I give my clients all kinds of marketing and sales advice: – Post…
Find Your Next Everest
In business (or life, for that matter) it’s not enough to just climb Everest. Climbing Everest is a great goal that takes years of training and dedication (and money) to accomplish. But what do you do once you’ve climbed Everest?…