The bait and switch method on Twitter doesn’t build your brand, but it does do a great job of destroying your character. Let’s define this for clarity. A Bait and Switch Follower is a person or brand that follows you…
Why Does Tinderbox Exist?
Companies, heck even people, need a mission. Most companies and organizations operate from a mission statement, vision statement, or beliefs statement. According to Wikipedia, a mission statement “is a statement of the purpose of a company, organization or person; its…
Why I Need #SpoBU
Social media has a tendency to drive a wedge between people and, well, other people. It’s why tweetups are a thing. I can be social on social media all day long, but that’s not an adequate replacement for real human…
The One Thing Starbucks Never Does
The one things Starbucks never does is ask me to leave if I am there just to enjoy the free wifi. I can set up shop for twenty minutes or three hours and never order a coffee, Frappucino or Chicken…
Hide the Mop Bucket
Your customers are going to be tough on you. You may think it’s personal, you may think it’s unfair. But, as a business owner, you need to accept the fact that your customers are going to judge you, and in…
The Worst Thing Ever Said to My Face
“You’re too busy.” Sounds harmless, right? It could even be construed as positive reinforcement that I’m doing good work. Except, this was said by someone I thought was going to want me to mentor him. “I’d love for you to…
Don’t say sorry. Apologize….then ask forgiveness
There’s a difference between saying you’re sorry and asking someone to forgive you. Years ago, my wife and I did the Growing Kids God’s Way curriculum. In it, the Ezzos talk about having your kids apologize when they get in…
The Next Epic Failure
I’m learning to look forward to the next epic failure. As Jamie Hollister likes to say when mentoring someone, “look, I’m gonna let you down. Eventually. It’s bound to happen. I’m human.” The fact is, I’m going to make another…
How Etiquette and Manners Can Elevate You
In a world full of crassness, vulgarity, hyper-sexuality, insensitivity, bullying, criticalness and crudeness, how can you expect your tweets, posts, blogs, or other brand messages to stand out? As a marketer or small business owner with something to say, how…
How to get people excited about what excites you. . .
People get excited about what excites you. When a keynote speaker is jacked up about a topic, it’s hard not to be jacked up as well. If your pastor is passionate about a Sunday teaching, you’re more likely to remember…