I don’t tweet and I rarely Facebook over the weekend. That’s because I’m too busy doing life to share it. I’m not being an elitist or anything. It’s just a fact. Like plenty of other people, I save my social media interaction for when I’m at work. The difference is, I get paid to be online and monitoring social sites. Most other people don’t.
The point is, and I’m just throwing this out there, a lot of people aren’t online over the weekend. Those who are may have more time to comment or like or whatever, but that doesn’t mean more people are online. Research seems to prove that engagement is higher over the weekend. But as I write this, at 10am on a Monday, over 30 people are logged into Facebook chat, and the people I’m following on twitter have tweeted over a dozen times in less than 5 minutes.
If I were you, I’d save my meaningful, relavent, transparent, engaging (or whatever buzz word you’re using) content for the work week.