The hardest thing about social media for business isn’t learning the functionality of a social media site. It isn’t how to use a Facebook Business Page, or how to switch to an Instagram Business Profile, or figuring out hashtags. Those…
Facebook for Business, the Twitter Dashboard, and You
It’s summertime, and while we’re all out working on our tans, Twitter and Facebook too have been perfecting their beach bods with some notable facelifts. Twitter Dashboard: Baywatch Beautiful Twitter Dashboard has single-handedly halved the number of tools you used…
The Bait and Switch Follow on Twitter
The bait and switch method on Twitter doesn’t build your brand, but it does do a great job of destroying your character. Let’s define this for clarity. A Bait and Switch Follower is a person or brand that follows you…
Why I Need #SpoBU
Social media has a tendency to drive a wedge between people and, well, other people. It’s why tweetups are a thing. I can be social on social media all day long, but that’s not an adequate replacement for real human…
Cell Phone Cameras, Social Media and Your Next Big Event
Social media and cell phones offer a unique opportunity for people to share, in real time, pictures while attending an event. The awesomeness of this, especially for the event producers, is that pictures typically capture so much more attention on…
Door-to-Door Sales
I had not one, but two people from the same carpet cleaning company stop by my house the other day. They were offering a deal and they were going door-to-door to sell it. The deal was for one free room/floor…
Do Better Part II
Part I received some (well deserved) criticism for identifying a problem without providing solutions. So, here are a few quick tips to help small business owners do better when it comes to social media and blogging. Tip #1: Post frequently….
Do Better Part I
Will tools like Facebook, twitter, LinkedIn and a Blog drive thousands of people to your site or to your business? Maybe, maybe not. But that’s not why you’re using them. You’re using them because they are free (from cost but…
Weekend Warriors
I don’t tweet and I rarely Facebook over the weekend. That’s because I’m too busy doing life to share it. I’m not being an elitist or anything. It’s just a fact. Like plenty of other people, I save my social…