The bait and switch method on Twitter doesn’t build your brand, but it does do a great job of destroying your character. Let’s define this for clarity. A Bait and Switch Follower is a person or brand that follows you…
Stories and Trust
My wife is brilliant: “I think people like reading stories, as long as it doesn’t turn out to be a waste of time. You want to leave them happy and/or satisfied that they spent time reading your story (blog, status…