I’ve talked about this before, and I’m talking about it again because I still see it all the time. You can’t just start a business – a retail store, a restaurant, a consulting firm, etc. – and expect people to…
A Logo, A Menu, A Wrapped Truck–These Things Are Marketing!
Do you ever hear small business owners say they don’t spend money on marketing? I do. Constantly. As if spending money on marketing in some small business sin. Except, what they are usually talking about is advertising, not marketing. When…