As a biz owner, you have to (or should) make tough choices. Like not assigning work to team members who have no business doing that work. Which doesn’t mean they aren’t a good fit for your team, or that they…
How to get people excited about what excites you. . .
People get excited about what excites you. When a keynote speaker is jacked up about a topic, it’s hard not to be jacked up as well. If your pastor is passionate about a Sunday teaching, you’re more likely to remember…
I Am My Worst Customer
I often joke that marketers – especially those who are also small business owners – are our own worst customers. During the course of any given week, I give my clients all kinds of marketing and sales advice: – Post…
Taking Care of Business
What do you consider to be marketing? When you tell your friends and family that you’re starting a new business? When you open for business and there’s a write-up in the local business journal? Many things small business owners and…
Don’t Poke the Bear
Sometimes temptation can get the best of us. You may eat one too many cookies, or speed to avoid being late, or hit the snooze button one too many times. None of those are particularly serious temptations, but as the…
Top Three Mistakes I See Small Business Owners Make
I wrote up these three ideas in response to a HARO query looking to compile a list of mistakes small business owners make. If you don’t know what HARO is, you should most definitely check it out. Anyway, the three…
Door-to-Door Sales
I had not one, but two people from the same carpet cleaning company stop by my house the other day. They were offering a deal and they were going door-to-door to sell it. The deal was for one free room/floor…
Shopping When You’re Hungry
Out of all the advice I’ve ever given, or will ever give, this principle seems to be the most important. Why? Because I see the same mistake made over and over and over again. Do not make important decisions regarding…
Do Better Part II
Part I received some (well deserved) criticism for identifying a problem without providing solutions. So, here are a few quick tips to help small business owners do better when it comes to social media and blogging. Tip #1: Post frequently….
Do Better Part I
Will tools like Facebook, twitter, LinkedIn and a Blog drive thousands of people to your site or to your business? Maybe, maybe not. But that’s not why you’re using them. You’re using them because they are free (from cost but…