In times like these, the small details of running a business can be overlooked. Details like is your website mobile-friendly, is all the information filled out correctly on your social media sites, or when was the last time you looked…
Evidence of Progress
I have the pleasure of having a group of educators as a client. Educators have a fascinating way of looking at the world. Typically, they talk and think about the same things as people in the business world do, educators…
Marketing research is great, but. . .
Often, marketing professionals talk about research. What’s the perfect market for our service? How will the market respond to our product? Who is the most likely to visit our store? What are the competitors doing and how are they doing…