Really. It’s ok. You didn’t hire me or my company to work with you. It’s fine. Too be honest, you’re not the first. And you don’t have to give me the reason, either. It probably came down to cost, or…
Bedside Manner
Your bedside manner goes a long way – good and bad – with your customers. It doesn’t matter if you’re actually in sales, marketing or customer service, if you interface with clients you should have good bedside manner. We condition…
Critique vs. Criticism
If you’re giving an honest and helpful critique, don’t say sorry. Own the comment and deliver it. It’s for their benefit, right? Or, are you actually sorry about helping someone? If you say sorry after offering someone some insightful feedback,…
The Bait and Switch Follow on Twitter
The bait and switch method on Twitter doesn’t build your brand, but it does do a great job of destroying your character. Let’s define this for clarity. A Bait and Switch Follower is a person or brand that follows you…
Why Does Tinderbox Exist?
Companies, heck even people, need a mission. Most companies and organizations operate from a mission statement, vision statement, or beliefs statement. According to Wikipedia, a mission statement “is a statement of the purpose of a company, organization or person; its…
How Etiquette and Manners Can Elevate You
In a world full of crassness, vulgarity, hyper-sexuality, insensitivity, bullying, criticalness and crudeness, how can you expect your tweets, posts, blogs, or other brand messages to stand out? As a marketer or small business owner with something to say, how…
What Do You Say When You Have Nothing To Say?
Do you fill the space with filler words like and, um, uh, or the infamous but, um? Sometimes (maybe even most of the time) silence is just fine. Filling the silence with filler words and meaningless conversation certainly isn’t going…