Marketing. What does that even mean? Lots of business owners will claim to know nothing about marketing. For eight years, I’ve asked business owners to define marketing in their own words. Here are a few of the responses I’ve received
What Have We Learned So Far?
A year+ into the pandemic and it’s time to take a look back. What have we learned about marketing, social media, business, and each other? Josh led a discussion centered around how the pandemic has changed just about everything as…
Marketing and Sales Metrics: Why Tracking Metrics Matters Now More Than Ever
On April 3rd, 2020, Josh hosted a free webinar on Marketing and Sales Metrics. Marketing and sales can be tough. But, making it even tougher is not knowing what’s working or what isn’t. This workshop will give you templates to…
Marketing, Advertising, and Sales Webinar: Why They Matter Know More Than Ever
On March 27th, 2020, Josh lead a free webinar that was live-streamed on Facebook and ZOOM. When it comes to marketing, advertising, and sales, not everyone is riding the same definition bus. To each person, each tool might mean something…
Evidence of Progress
I have the pleasure of having a group of educators as a client. Educators have a fascinating way of looking at the world. Typically, they talk and think about the same things as people in the business world do, educators…
Taking Care of Business
What do you consider to be marketing? When you tell your friends and family that you’re starting a new business? When you open for business and there’s a write-up in the local business journal? Many things small business owners and…
Stop Getting Ripped Off
I want to share a cautionary tale about working with advertising agencies. Not all agencies are created equally, and if you’re not careful you can be taken advantage of without even knowing it. A buddy of mine called me yesterday…
Beating a Dead Horse
I’ve talked about this before, and I’m talking about it again because I still see it all the time. You can’t just start a business – a retail store, a restaurant, a consulting firm, etc. – and expect people to…
A Logo, A Menu, A Wrapped Truck–These Things Are Marketing!
Do you ever hear small business owners say they don’t spend money on marketing? I do. Constantly. As if spending money on marketing in some small business sin. Except, what they are usually talking about is advertising, not marketing. When…