Something I hear often in the marketing and small business space is “I don’t feel like it’s working.” A lot of times this comes from a frustrated business owner who doesn’t believe something like social media is producing results.
When you dig a little deeper, you find out the feelings are rooted in fear — fear of losing their business, fear of not making enough money — which is understandable. You also find out that the feelings aren’t based on logic nor based on fact. Feelings are like that. Sometimes they aren’t reasonable.
That’s why I advocate for proof. Track your data — whether it’s sales data or marketing data — and instead say “I know it’s working” or “I know it’s not working.” Feelings are great, even in business. Just keep them grounded in facts.