In times like these, the small details of running a business can be overlooked. Details like is your website mobile-friendly, is all the information filled out correctly on your social media sites, or when was the last time you looked…
The Lost Art of Customer Service
Marketing and sales can be tough. But, making it even tougher is not knowing what’s working or what isn’t. This workshop will give you templates to track marketing and sales metrics. By tracking the right data, you can make informed…
Taking it on the Chin
Other than manual labor, sales is one of the toughest jobs. According to Hubspot and an analysis of 8,900 businesses, the average sales close rate is 19%. Nineteen percent! In baseball, a game of failure, a .190 average is abysmal….
Old Dog, New Tricks
Whoever came up with the saying, “you can’t teach an old dog new tricks” was full of bologna. You can teach an old dog new tricks. More to the point, you can learn a new skill and it doesn’t matter…
The Hardest Thing About Social Media
The hardest thing about social media for business isn’t learning the functionality of a social media site. It isn’t how to use a Facebook Business Page, or how to switch to an Instagram Business Profile, or figuring out hashtags. Those…
Broken Marketing
Broken marketing happens. A lot. I see it all the time. Businesses that have a broken piece of marketing — a Facebook page they can’t access because it was set up by a niece or friend who “knew social media,”…