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How good is your marketing?

Spend Money to Make Money — Even If You Don’t Have a Job!

When you don’t have a job it can be tough to spend money. But any successful business person will tell you, you have to spend money to make money. So, ask a professional contact out to coffee and offer to…

Business December 6, 2012 Posted by Josh King
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Dating is Like Sales

Each no gets you that much closer to a yes. Sales isn’t so much about closing every deal. It’s about playing the odds. But you don’t have to be sleazy, cheesy or deceptive about it. Trying to build relationships is…

Business November 29, 2012 Posted by Josh King
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What Do You Say When You Have Nothing To Say?

Do you fill the space with filler words like and, um, uh, or the infamous but, um? Sometimes (maybe even most of the time) silence is just fine. Filling the silence with filler words and meaningless conversation certainly isn’t going…

Business, small business November 12, 2012 Posted by Josh King
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No New Ideas

Author James Michener once said, “I’m not a very good writer, but I’m an excellent rewriter.” I’m not certain of the context, but I take this as him waxing philosophically over originality. It’s often said that Shakespeare used every emotion…

small business November 8, 2012 Posted by Josh King
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Success Through Failure and Batman Quotes

There are a million quotes you could use to summarize why failing is an important aspect of achieving success. My generation will be remembered for many reasons, not the least of which is social media and comic books turned into movies….

small business October 30, 2012 Posted by Josh King
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A Logo, A Menu, A Wrapped Truck–These Things Are Marketing!

Do you ever hear small business owners say they don’t spend money on marketing? I do. Constantly. As if spending money on marketing in some small business sin. Except, what they are usually talking about is advertising, not marketing. When…

small business October 29, 2012 Posted by Josh King
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“I’m Thinking About Starting An Online Directory”

Just met another person looking to start an online directory. I didn’t want to be rude or anything, but I looked at him and simply asked, “why?” I think to myself, has he never heard of Google? Or Angie’s List?…

small business October 18, 2012 Posted by Josh King
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Worst Sales Strategy. Ever.

Yelling into the phone. Seriously, I can hear you. You don’t have to yell. I have to doubt that strategy has worked. “So this telemarketer called me and yelled into the phone. And I bought everything he was selling,” said…

Business October 9, 2012 Posted by Josh King
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Having Your Cake and Eating It Too

When it comes to marketing expenses, you can’t expect to spend zero dollars on marketing your business and still expect to set sales records. Restaurants are a perfect example of this at play in the real world. Understandably, it costs…

Business October 5, 2012 Posted by Josh King
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Do What You Love

Doing what you love for a living is important. For many, it’s impractical but that doesn’t mean you shouldn’t try. So, here are a few tips for doing what you love for a living. First, if you can’t get a job…

small business October 1, 2012 Posted by Josh King
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