What do you consider to be marketing? When you tell your friends and family that you’re starting a new business? When you open for business and there’s a write-up in the local business journal? Many things small business owners and…
Marketing research is great, but. . .
Often, marketing professionals talk about research. What’s the perfect market for our service? How will the market respond to our product? Who is the most likely to visit our store? What are the competitors doing and how are they doing…
They say before you start a war. . .
…you better know what you’re fighting for. When you correct someone’s grammar on twitter, what are you fighting for? What are you fighting for when you slam a business on Facebook? When you gossip or spread rumors (and I’m great…
Don’t Poke the Bear
Sometimes temptation can get the best of us. You may eat one too many cookies, or speed to avoid being late, or hit the snooze button one too many times. None of those are particularly serious temptations, but as the…
Unintentional Wisdom from NFL Wide Receiver Terrell Owens
During an interview on ESPN Radio, NFL wide receiver Terrell Owens was asked about his creative touchdown celebrations, and how he was able to keep developing original ideas. Owens said, “I was just trying to come up with something just a…
Top Three Mistakes I See Small Business Owners Make
I wrote up these three ideas in response to a HARO query looking to compile a list of mistakes small business owners make. If you don’t know what HARO is, you should most definitely check it out. Anyway, the three…
#Spokane #BeersUp (a tweetup)
Tweetups aren’t anything new. Still, not everyone understands what a tweetup is. Wiktionary defines a tweetup as “a real-life meeting organised on the social networking web site Twitter.” So, the idea is to take online relationships and move them to offline interactions. Putting faces to names, that…
Stories and Trust
My wife is brilliant: “I think people like reading stories, as long as it doesn’t turn out to be a waste of time. You want to leave them happy and/or satisfied that they spent time reading your story (blog, status…
Seven Tips From Successful Entrepreneurs
I was featured in the article “Seven Tips From Successful Entrepreneurs: What They Wish They Had Known.” Quickly, here are the seven tips: 1. Hire an accountant (this was my advice) 2. Get mentors and ask them questions 3. Do your…
Make the World Better for Everyone You Meet
That sounds simple, possibly trite, and certainly cliche, but let it sink in for a moment… Ok, moment’s over. How much more awesome would your day be if everyone you met went out of their way to make your day…